Cheri Chavez is a highly successful and longtime ArchAgent customer based in the Dallas-Fort Worth area. In this conversation with Steve Cortez, Cheri shares why she is committed to prospecting to find new listings and some of her keys to success. Since first getting her license about 28 years ago, she has always been a prospector. Her use of Arch’s tools has made prospecting less cumbersome and provide her with the details she needs in a single click.
Cheri believes that prospecting success requires a good pre-prospecting routine, such as starting to prospect at the same time each day, role playing, and saying affirmations such as, “you’re my next qualified listing appointment.” Her use of Arch’s Predictive Analytics for prospecting neighborhoods is helping her get results quicker: instead of placing 100 calls to find a listing, she’s able to secure a lead in just 10 to 20 calls. Cheri is also finding more people who may not be ready to list today, but who may be a future prospect she can add to her center of influence.
When prospecting, Cheri follows a regular process that includes making about 10 contacts an hour, starting with Expired Listings. She then calls her centers of influence, followed by individuals likely to list, prioritizing any near a property she has just listed or just sold. When she is ready to begin prospecting, Arch provides all the information she needs to get started.
Video Summary
Participants
Steve Cortez (ArchAgent) and Sherry Chavez (Real Estate Agent)
Sherry’s Background
- Real estate agent in Dallas Fort Worth Metroplex for 27-28 years.
- Started prospecting early due to financial need, used phones as primary tool.
Transition to ArchAgent
- Initially found prospecting cumbersome but necessary.
- ArchAgent streamlined prospecting, making it easier and quicker.
Mindset in Prospecting
- Emphasizes pre-prospecting routine: consistent office arrival, role plays, affirmations.
Use of Predictive Analytics
- Enhanced prospecting efficiency compared to traditional methods.
- Identifies leads faster, maintains momentum, and enriches client interactions.
Prospecting Approach
- Makes about 10 contacts per hour.
- Prioritizes expired listings, then centers of influence, and predictive dialing.
Utilization of ArchAgent Services
- Focuses on expireds, off-market listings, and likely-to-list analytics.
ROI with ArchAgent
- Considers the investment highly profitable despite costs, given substantial commissions earned.
Steve Cortez is a seasoned real estate professional with decades of experience and owner of ArchAgent. ArchAgent brings together the tools and resources the country’s top real estate agents rely on in a single package for a low cost.