Category: Prospecting

Expired Listing Leads: A Real Estate Agent’s Guide to Winning With Expireds

When a property listing expires, it can feel like the end of the road for the seller. As a real estate agent, you should view it as a golden opportunity. These homeowners have already made the emotional and logistical decision to sell. Yet, for some reason, the first attempt didn’t work out. With the right approach, expired listings can become some of your highest-converting leads. Here’s what you need to…