How to Get Seller Leads: 6 Tips for Real Estate Agents

Listing agents tend to dominate the real estate market, but whether you are an established agent or want to transition from primarily buyer-side deals to listings, your first step involves securing high-quality leads. Finding good seller leads requires practical, effective strategies.

At ArchAgent, we’ve worked with hundreds of agents across the country to identify the best ways to attract and win over sellers. Below are six proven strategies to help you generate more seller leads and establish yourself as a top agent in your market:

  1. Leverage Social Media for Maximum Exposure
  2. Host Open Houses to Build Relationships
  3. Use Direct Mail to Stand Out
  4. Offer Valuable Content Through Email Marketing
  5. Connect With Local Businesses and Groups
  6. Identify Likely-to-List Homes with ArchAgent’s Predictive Analytics

Leverage Social Media for Maximum Exposure

It’s a fair assumption that you are already active on at least one or two social media platforms. But you must ask yourself whether you are using those mediums effectively. Platforms like Facebook, Instagram, and TikTok, in particular, are powerful tools for connecting with potential sellers, as they allow you to demonstrate your expertise and reach a wide audience, all at a low cost.

If you don’t already have a real estate account, create one, making sure to post regularly about your listings, share updates about market trends, and highlight client success stories. Targeted ads can help you focus on homeowners in specific areas or demographics; for example, running a Facebook ad offering a free home valuation can draw in curious sellers.

Of course, one thing to remember in the midst of all of this is not to overload yourself by trying to manage too many accounts at once; you don’t want to spend half your day bouncing between social media platforms and creating content, after all.

Host Open Houses to Build Relationships

You’ve probably heard that hosting open houses for other agents can help you meet buyers and acquire new leads. And while that’s true, they aren’t just for buyers; hosting open houses is a great opportunity to meet potential sellers, too, seeing as you’ll be showcasing your ability to market a property and attract buyers.

While at the open house, engage with guests and collect their contact details, then follow up with personalized messages. That kind of hands-on approach positions you as a proactive and approachable agent; you might even meet neighbors who are curious about the process.

Use Direct Mail to Stand Out

Though it may seem that many interactions these days begin in the digital space, direct mail remains an effective way to reach homeowners. A well-designed postcard or flyer can cut through the noise and help you differentiate yourself from other real estate agents in your market. Think about it; everyone sends out email messages or posts on social media, but only a handful of agents still send out physical mail.

The key here is to target the right neighborhood. Sending direct mail to residents in a neighborhood where you just successfully sold a home is a great tactic. For example, a postcard stating, “Your neighbor’s home sold for $X. Find out what yours is worth!” can spark interest.

Individuals who may have been on the fence about selling could be shocked at the value of their home and want to learn more — that’s your chance to win them over.

Offer Valuable Content Through Email Marketing

Email marketing lets you nurture relationships with potential sellers over time. Build a contact list from past clients, open house visitors, or website sign-ups, then send them regular newsletters with useful content. Focus on topics like market updates, selling tips, or success stories. An email titled “5 Ways to Sell Your Home Faster,” for instance, can provide value while reinforcing your expertise.

The key is to choose the right frequency. You want to stay on homeowners’ minds, but you don’t want to overload them with too many messages.

Connect With Local Businesses and Groups 

A strong local presence can lead to valuable referrals. Partner with businesses like mortgage brokers or contractors to share leads, and get involved in community events to boost your visibility. For example, you can sponsor a local sports team or host a charity event to put you in front of homeowners who value community ties. These connections will increase your odds of being recommended when someone needs to sell their home.

Above all, though, you must be genuine. You can’t just toss money at a sports team or write a check for a youth group; find ways to get involved. Dropping off snacks to the team you sponsor and taking a little time to interact with parents is a great way to build rapport.

Identify Likely-to-List Homes with ArchAgent’s Predictive Analytics

As a real estate agent, finding the right seller leads can be a challenge, but with ArchAgent’s Neighborhood Data, you can take the guesswork out of prospecting and target homeowners who are most likely to list. Stop waiting for sellers to come to you—use the power of predictive analytics to reach out first and grow your listings one neighborhood at a time.

ArchAgent’s predictive modeling combines machine learning and linear regression to assess each property’s likelihood to list. Using this data, you can identify homeowners who are most likely to sell within the next 9 months, giving you a powerful advantage in your outreach efforts. In fact, homes with the highest likelihood scores have a 72% chance of listing within 9 months, meaning you’re targeting the right properties at the right time.

Mix It Up for Better Reach

There aren’t any one-size-fits-all strategies for attracting seller leads. Experiment with these tactics and see which ones work best in your market. Additionally, make sure you pair these approaches with the latest networking and outreach tools so you can connect with the right leads at the right time in their decision-making process. By doing so, you can acquire quality leads and grow your real estate business.