ArchAgent’s Mobile Marketing harnesses the power of smartphone technology to help you sell more homes. Buyers who drive by your listings can text a code or call a toll-free number displayed on your sign rider. Immediately, the buyer receives a text message with property information, and you capture valuable information about the buyer so you can respond while interest is high.

Configuring Mobile Marketing Information

Create a regular extension to add information to the listing that is sent upon request to the potential buyer’s cell phone. The buyer is sent two separate text messages. The first text includes information on the individual extension. The second text is your business card containing all of your contact information, which is included with each extension. Each message is limited to 160 characters due to text messaging limitations.

Adding Your Photo to the Business Card

  1. Access the “My Mailbox”  tab.
  2. Click “Browse” to select a photo on your local drive.
  3. Enter a photo description.
  4. Click “Upload File.”

Setting Up Your Business Card Message

Note: It is only necessary to set up your business card once. The card is included in every text.

  1. Access the “Powerline” tab.
  2. Click “SMS/Text.”
  3. Enter your contact information in the “SMS Info” field.
  4. .Click “Save”.

Setting Up Mobile Marketing For An Extension

  1. Access the “Powerline” tab.
  2. Click “Edit”, seen under “Controls”.
  3. Enter the description in the “SMS Info” field
  4. Click “Save Extension”.

Adding Photos to an Extension

  1. Access the “Powerline” tab.
  2. Click “Pictures”, seen under “Controls”.
  3. Click “Browse” to select a photo on your local drive.
  4. (Optional) Enter a photo description to display on your prospect’s phone.
  5. Click Upload File(s) after all photos are selected.
  6. Once uploaded, set the order of your photos using the dropdown boxes seen under “Order”.

Deleting Photos From a Regular Extension

  1. Access the “Powerline” tab.
  2. Click “Pictures”, seen under “Controls”.
  3. Select the photo you want to delete using the checkboxes seen under “Delete”.
  4. Click “Delete”.

Best Practices Guide

Text Message Copy

Individual text messages are limited to 160 characters. This allows you to deliver your contact information and key information on the property directly to their phone. Refer to the following examples on what to do and what not to do with your text messages. With a character limit, only key information should be provided. However, this represents an opportunity to refer the prospect on to.

Sample Business Card Copy

  • Sample A – I have been helping home buyers and sellers in this area for over 10 years. Please call me regarding any of your real estate needs at (512) 555-5555. Thank you, John Agent.
  • Sample B – Thank you for your inquiry. If I can be of any additional service, please contact me at (800) 882-9155. Thank you, John Agent, ABC Realty, www.abcrealty.com.

We do not recommend using the following Business Card format as it can be problematic on some cell phones. Certain mobile devices may remove important spacing and place the data together making the message difficult to read. This neatly formatted example:

John Smith
ABC Realty
210 Barton Springs Rd
Austin, TX 78704
800-882-9155
john@abcrealty.com
could easily turn into:
John SmithABC Realty210 Barton Springs Rd.Austin, TX 78704800-882-9155 john@abcrealty.com
Sample Extension Message Copy

  • Sample A – 211 Barton Springs a 3 bedroom 2 bath home located in the heart of 78704. More information can be found at our website http://211bartonsprings.com
  • Sample B – 2804 Hyde Street is a 3 bd/2 bth near downtown. Remodeled kitchen and walking distance to Zilker Park. Listed at $399,00.
  • Sample C – Beautiful 4yr old home, 2 story, 5 br/2.5ba, 3000 sq ft. Large back yard. Great schools. Payments as low as $1200. Call 512-555-1212.
  • Sample D – The listing inventory has never been so strong. Foreclosures, pre-foreclosures, FSBO’s. Call 512-555-1212 or email agent@re.com for a free list of properties before they hit the market.

Sample Recording

The Powerline system also allows callers to receive SMS/text information. If they have called using their cell phone and the extension is activated with SMS/text information, the caller hears a prompt to press 6 at the end of the message. However, we recommend that you record a personalized prompt at the end of the message in order to maximize the opt-in rate of your callers.

You can receive our most current price by pressing zero at any time. Congratulations! You are calling on one of our most prestigious homes. This property, located at 1234 Main Street, has three bedrooms and two baths, new carpeting, new paint, a backyard large enough for a pool, and an outstanding floor plan that is very accommodating for entertaining. A gourmet kitchen and recently updated bathrooms complete this picture of an executive’s dream. You can press zero now to schedule a showing of this property, or if you are calling from your cell phone, press six to receive additional details including pictures of this home.

Advertising

ArchAgent’s Mobile Marketing can be used to enhance any type of advertising. Below are some examples of where and how you can utilize the Mobile Marketing features.

Sign Advertising

Mobile Marketing is a natural fit for home signs, allowing prospects driving by a property to text and receive information with pictures immediately. Below are two sample sign riders available through ArchAgent. One showcases the home using Mobile Marketing only and the other uses the service in conjunction with a call capture hotline.

Print Advertisements

Mobile Marketing can be placed in print ads (newspaper, magazines, direct mail, flyers, etc.) allowing potential buyers to text in to receive additional information and pictures for a specific property.

To have this listing sent to your phone TEXT 12345 to 35244
To request a phone call TEXT 12345 to 35244
For more information and pictures TEXT 12345 to 35244

Online Advertisements

Online advertising is a great way to promote your listings. However, one inherent drawback to online advertising is the anonymity of the lead. You can capture additional information from the potential buyers searching your sites using ArchAgent’s Mobile Marketing.

To have this listing sent to your phone TEXT 12345 to 35244
To request a phone call TEXT 12345 to 35244
For more information and pictures TEXT 12345 to 3524

For Direct Mail (after Property is Sold)

TEXT 12345 to 35244 to see what this home sold for

To see what this house sold for TEXT 12345 to 35244